For automatic rename of harddisks via manufacturer name or model number:
Get device information as seen by udev (/dev/sdd is the current example device name) and choose an unique property:
# sudo udevadm info -q all /dev/sdd ... E: ID_MODEL=ST1000LM009_DN-X204SID ...
Now create a new uedv rule (as root) in /etc/udev/rules.d/99-disk.rules and choose your desired name that will appear in „/dev/“:
Reboot system and device should show up as „/dev/store“